About TOVA Golf Co.

TOVA Golf Co. was founded by Jovica Tovarlaza with a simple belief: golf is better when it’s shared.

The game has always been about more than just the scorecard. It’s about the people you meet, the conversations between shots, and the friendships that start on the first tee and last long after the round is over.

Jovica created TOVA to represent that feeling of community on the course — a brand that connects golfers through a shared love of the game and a clean, premium look that reflects the traditions of golf.

TOVA is designed for players who appreciate quality, simplicity, and timeless design. Every piece is created to look just as good walking into the clubhouse as it does standing over a tee shot.

Because the truth is, nobody really enjoys golfing alone. The best rounds are the ones shared with others — friends, new playing partners, and the people you meet along the way.

The goal behind TOVA is simple: when you see someone else wearing it on the course, it feels like you already have something in common.

A quiet signal between players who respect the game, the community around it, and the spirit of being out there together.

Welcome to TOVA Golf Co.
The Spirit of the Game.